Virgin Active

A personal project to revamp the Virgin Active homepage.

My Role

UI Designer

Responsibilities

Branding, UIUX

Date

Aug 2023

Tools

Figma

Making it easier for users to find information

The existing VA homepage displayed information in a scattered, haphazard manner - promotions, classes, trials, and locations were mixed within a grid layout. I restructured the layout, separating these elements into distinct sections. This reorganisation facilitates a clear user journey:

Before

After

Branding

I used a dark theme to exude sophistication and modernity to align with VA's branding. This also enhances the visual impact of the vibrant reds and strong typography. Bright and energetic reds convey power and motivation, while the strong, bold typography captures attention and exude confidence.

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